Hi, I’m Yasmin, a storyteller who blends creativity, strategy, and data to bring ideas to life.

I’m a marketing and communication professional, and Strategic Communication (Honours) graduate who thrives at the intersection of creativity and problem-solving. Whether I’m building campaigns, developing content, or refining brand tone, my focus is always on connection — between businesses and audiences, ideas and action.

While completing my degree, I worked across hospitality, local government, and freelance campaigns; experiences that taught me great communication isn’t about attention, it’s about understanding people. My approach combines creative instinct with clear insight: translating what drives audiences into meaningful design, language, and experiences.

I’ve managed digital marketing and event strategy for hospitality venues, produced audiovisual content for small businesses, and supported councils to improve communication workflows. I bring hands-on experience in project planning and creative production, paired with a research-informed understanding of how audiences think and engage.

When I’m not working on campaigns, you’ll usually find me with my dog, on a tennis court, or exploring the ever-changing intersections of language, culture, and media